Vision-Mission-Values
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CEO, Ownership and/or Board Directors
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Issues Critical To Success
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Board of Directors Senior Officers, Management Team
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S W O T (Strengths-Weaknesses-Opportunities-Threats)
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Board of Directors, Senior Officers, Management Team
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Major Goals (Expected Measurable RESULTS)
There are, usually 3-5 major goals (maximum) for three-year period.
- Financial Performance
- Consumer/Customer
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Senior Officers Recommend-Board of Directors Approve
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Objectives (WHY each Goal is to be Achieved)
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Senior Officers and Management Team
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Objectives (WHY each Goal is to be Achieved)
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Senior Officers and Management Team
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Strategic Initiatives (Statements of WHAT will be done)
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Senior Officers and Management Team
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Plan(s) of Action(s) (HOW – WHO – WHEN will it be done)
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Senior Officers, Management, ALL Employees
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