Major Components


The Major Components and the group(s) responsible for determining components of a Strategic Plan Document are:

Component

Responsibility

Vision-Mission-Values CEO, Ownership and/or Board Directors
Issues Critical To Success

Board of Directors Senior Officers, Management Team

S W O T (Strengths-Weaknesses-Opportunities-Threats)

Board of Directors, Senior Officers, Management Team

Major Goals (Expected Measurable RESULTS)

There are, usually 3-5 major goals (maximum) for three-year period.

  • Financial Performance
  • Consumer/Customer
Senior Officers Recommend-Board of Directors Approve
Objectives (WHY each Goal is to be Achieved) Senior Officers and Management Team
Objectives (WHY each Goal is to be Achieved) Senior Officers and Management Team
Strategic Initiatives (Statements of WHAT will be done) Senior Officers and Management Team
Plan(s) of Action(s) (HOW – WHO – WHEN will it be done) Senior Officers, Management, ALL Employees